PRODUCTION · DIGITAL LEARNING · GENERATIVE AI

Ahmed Elshazly

Creative Production & Digital Learning Manager

I build and run digital learning and creative production ecosystems, from concept, filming and directing to the published course, using Generative AI to produce content faster and with more impact.

Photo of Ahmed Elshazly
263+digital courses led from development to delivery
21+diploma programs managed
8,000+learners served every year
10production studios designed and built

Selected work

Samples of my directing, filming, editing and educational production for Saudi government bodies and universities.

All work on YouTube →
ORGANIZATIONS I HAVE WORKED WITH
Prince Musaid bin Abdulrahman University
Umm Al-Qura University
Ministry of Islamic Affairs
Qassim University
University of Jeddah
Talemia
Holy Makkah Municipality
D Media Agency
Al Kahera Wal Nas TV

About me

I am Learning & Development Manager at Prince Musaid bin Abdulrahman University – Applied College, where I lead the development and delivery of 263+ digital courses, oversee LMS administration and the admission and registration platforms, and manage 21+ diploma programs serving 8,000+ learners every year.

I combine a long background in media production — photography, directing, editing, post-production and aerial filming — with digital learning strategy and operational leadership, and I have designed and built production and live streaming studios for universities and education partners across Saudi Arabia.

Case studies

263+digital courses · 8,000+ learners a year

Digital learning ecosystem — PMU Applied College

Challenge
Delivering 21+ diploma programs digitally at scale with consistent quality.
What I did
Led course development, oversaw the LMS and admission platforms, and brought Generative AI into production.
Result
263+ digital courses serving 8,000+ learners every year.
5studios · including live streaming

Production & live streaming studios — Qassim University

Challenge
Building in-house infrastructure for video, audio and live streaming.
What I did
Planned layouts, workflows and technical requirements; set up two video and two audio studios and designed a live streaming studio.
Result
A complete in-house production setup for video, audio and live streaming.
1.4K+views on one season piece

Hajj season production — Ministry of Islamic Affairs

Challenge
Documenting the Guests of the Custodian programme and ministry events with fast, high-quality content.
What I did
Managed production from filming and directing to editing and delivery, and edited the visual show for the King Abdulaziz International Competition.
Result
Work published on the ministry official channels.

Areas of expertise

01

Creative & AI production

Photography and cinematography, producing and directing, editing and motion graphics, and Generative AI production.

02

Digital learning ecosystems

Content strategy, learning experience design (LXD), curriculum development and LMS management.

03

Studios & live streaming

Designing and building multi-camera studios, live streaming and virtual delivery.

04

Leadership & management

Leading cross-functional teams, project and workflow management, and working with faculty and SMEs.

GEN AI

AI-powered production

I bring Generative AI tools into production and learning workflows: video and image generation, voice-over, and learning content preparation, while keeping quality standards and visual identity intact.

01Content writingDrafting learning content and scripts from source material.
02Video productionAI-produced instructional and explainer videos.
03Self-learning unitsComplete interactive units learners work through on their own.
04Question generationQuestion banks and assessments tied to learning outcomes.
05Voice recordingProfessional voice-over for videos and units.
Ejar unit start screenVideo screen with voice-over transcript toggle
Live sample · AI-produced The Ejar platform and its use in real estate brokerage Real Estate General Authority — Unit 1: Ejar and its services

A 33-screen self-learning unit: AI-written content, AI-produced videos and voice-over, with a show/hide voice-over transcript.

Open the unit →

Studios I designed and built

From technical plans and equipment selection to testing and handover: cameras, lenses, lighting, audio, recording, monitoring and live production systems.

Talemia Studios — from bare site to production

Talemia · strategic education partner of the Ministry of Education
After: production-ready studio
Before: construction site
BeforeAfter
  1. 01

    The bare site

    An empty concrete shell: we start with the technical plan, space layout and workflow.

    The bare site
  2. 02

    Acoustic treatment

    Insulation, walls and floors prepared for clean recorded sound.

    Acoustic treatment
  3. 03

    Lighting grid

    A ceiling-rigged grid with controllable softboxes for every type of shoot.

    Lighting grid
  4. 04

    Control room & live

    Camera switching, audio processing and live streaming from one room.

    Control room & live
  5. 05

    Ready for production

    A complete chroma studio with cameras, lighting and teleprompter.

    Ready for production
4studios

Qassim University

Two video and two audio studios, plus a professional live streaming studio.

2studios

Talemia (pictured above)

Strategic education partner of the Ministry of Education: video, audio, photography and live streaming.

2studios

University of Jeddah

Two fully equipped professional media production studios.

2studios

Umm Al-Qura University

Two studios for educational video and audio with chroma key.

Experience

  1. 2023 — Now

    Learning & Development Manager – Digital Learning

    Prince Musaid bin Abdulrahman University – Applied College

    Leading 263+ digital courses, bringing Generative AI into workflows, overseeing the LMS and admission platforms, and managing 21+ diploma programs.

  2. 2023 — 2024

    Video Producer & Director

    Ministry of Islamic Affairs – Media Center

    Produced and edited video for the ministry channels, managing production from filming and directing to delivery.

  3. 2018 — 2023

    Digital Learning & Creative Media Specialist

    Umm Al-Qura University

    Built 100+ interactive courses in Articulate Storyline, led educational video and aerial production, and set up and ran two production studios.

  4. 2019 — 2021

    Video Editor

    Makkah Municipality

    Edited institutional, event and social content, including color correction, audio processing and motion graphics.

  5. 2016 — 2018

    Video Editor & Director

    D Media Agency

    Directed, edited and produced creative video for media and commercial projects.

  6. 2013 — 2015

    Assistant Director & Video Editor

    Al Kahera Wal Nas TV

    Supported studio and field TV production and edited content to broadcast-ready delivery.

Education & certifications

Bachelor of Mass Communication – Radio & TVCairo University · 2010 – 2014
Diploma in Multimedia & Video ProductionRussian Cultural Center, Cairo
Blackboard Academic Collaboration EssentialsBlackboard Middle East · 2018
Training of Trainers (TOT)Azad Training Center · 2020

Tools & technologies

  • Adobe Premiere Pro
  • After Effects
  • Photoshop
  • Illustrator
  • Articulate 360 / Storyline
  • Moodle LMS
  • Generative AI tools
  • DJI aerial filming

Languages

Arabic: native · English: professional proficiency

Let us work together

Open to collaboration on digital learning, media production and studio development projects.